If you're an Instagram user that hasn't exactly been keeping tabs on your friends' lives throughout the app, ready to get wined and dined on account of a new email digest being mailed by Instagram called "Highlights." This will offer the "best" posts out of your Instagram friends in the event you missed that bowl of minestrone your buddy posted on the webpage recently.
Besides showing you the stuff that you've missed by not exploring that iconic Instagram icon, "Highlights" contains the advantage of showing you posts on the people you truly care about. This allows you to bypass the other accounts you follow which do nothing in your case but clog up your feed.
With 300 million subscribers, Instagram is looking to monetize these eyeballs (similarly to other social media marketing app) and delivering "Highlights" is an excellent method to re-energize its users. More active subscribers means more trys to follow ad impressions which results in more revenue for Instagram. And that means more income for Facebook, which purchased the photo-sharing app in 2012.
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